October Social Media Marketing for Real Estate Agents: Get Our Free Calendar

How a Content Calendar Can Help You Balance Self-Promotion and Engagement

A content calendar is a tool that can help you plan and schedule your social media posts in advance. This can be a great way to ensure that you’re sharing a mix of self-promotional, informative, and engaging content.

When you have a content calendar, you can take some time to plan out your posts for the month. This will help you to avoid posting too much self-promotional content at once, and to make sure that you’re sharing a variety of content that your audience will find interesting and useful.

Here are a few specific ways that a content calendar can help you balance self-promotion and engagement:

• It can help you to see how much self-promotional content you’re sharing and to make sure that it’s not too much.
• It can help you to plan out a mix of self-promotional, informative, and engaging content.
• It can help you to make sure that you’re sharing content that is relevant to your audience.
• It can help you to save time and be more efficient with your social media marketing.

By using a content calendar, you can create a social media feed that is both informative and interesting to your audience. This will help you to build relationships with your audience and generate leads for your business.

Celebrate October Holidays with Real Estate Marketing

October is a month full of holidays, from Halloween to Breast Cancer Awareness Month. These holidays can provide real estate agents with a great opportunity to connect with their audience and promote their business. By including October holidays in your marketing plan, you can show your audience that you’re a caring and supportive member of the community, and you can also use these holidays as an opportunity to educate your audience about real estate and homeownership.

Here are a few tips for celebrating October holidays with real estate marketing:

• Choose Holidays That Are Relevant to Your Audience. What holidays are important to your community? What holidays are your clients celebrating? Once you know what holidays are relevant to your audience, you can start to develop marketing campaigns around those holidays.
• Be Creative. There are many ways to celebrate October holidays in your real estate marketing. You can share educational content, host events, partner with local organizations, or offer discounts. Get creative and come up with ways to celebrate these holidays in a way that is relevant and engaging for your audience.
• Be Authentic. It’s important to be authentic in your holiday marketing. Don’t just use holidays as an excuse to promote your business. Instead, focus on building relationships with your audience and providing them with value.

By following these tips, you can celebrate October holidays in a way that is both effective and authentic.

Breast Cancer Awareness Month (October)

• Share educational content about breast cancer awareness and prevention.
• Partner with a local breast cancer charity and host a fundraiser or event.
• Donate a portion of your profits to a breast cancer charity.
• Offer a discount to clients who donate to a breast cancer charity.
• Use pink branding in your marketing materials to show your support for breast cancer awareness.

Financial Planning Month (October)

• Share tips on financial planning for homebuyers and sellers.
• Host a webinar or workshop on financial planning for homeownership.
• Partner with a financial advisor to offer a free consultation to your clients.
• Write a blog post about the financial benefits of homeownership.
• Offer a discount to clients who work with a financial advisor to prepare for homeownership.

National Book Month (October)

• Share a list of your favorite books about real estate or homeownership.
• Host a book club meeting at your office to discuss a book about real estate.
• Give away a free book about real estate to a lucky follower.
• Partner with a local bookstore to offer a discount to your clients.
• Write a blog post about the importance of reading for personal growth and development.

Diwali (October 24)

• Wish your audience a happy Diwali in your social media posts.
• Share educational content about Diwali and its significance.
• Host a Diwali-themed event at your office for your clients and colleagues.
• Offer a discount to clients who celebrate Diwali.
• Use Diwali-themed branding in your marketing materials to show your support for the Diwali community.

Halloween (October 31)

• Share Halloween-themed real estate content, such as photos of spooky homes or tips for decorating your home for Halloween.
• Host a Halloween-themed event at your office for your clients and colleagues.
• Offer a discount to clients who come to your office in costume on Halloween.
• Use Halloween-themed branding in your marketing materials to create a fun and festive atmosphere.

Emotional Wellness Month (October)

• Share tips on emotional wellness for homebuyers and sellers.
• Host a webinar or workshop on emotional wellness for homeownership.
• Partner with a mental health professional to offer a free consultation to your clients.
• Write a blog post about the importance of emotional wellness during the homeownership process.
• Offer a discount to clients who work with a mental health professional to prepare for homeownership.

Indigenous Peoples’ Day (October 9)

• Wish your audience a happy Indigenous Peoples’ Day in your social media posts.
• Share educational content about Indigenous Peoples’ Day and its significance.
• Partner with a local Indigenous organization to host an event or fundraiser.
• Offer a discount to clients who are members of an Indigenous community.
• Use Indigenous-themed branding in your marketing materials to show your support for the Indigenous community.

By including these October holidays in your marketing plan, you can show your audience that you’re a caring and supportive member of the community. You can also use these holidays as an opportunity to educate your audience about real estate and homeownership.

Engage Your Audience with October Social Media Holidays

October is a month full of fun and unique social media holidays, from International Coffee Day to National Checklist Day. These holidays provide a great opportunity for real estate agents to engage with their audience in a fun and informative way.

By participating in social media holidays, you can show your audience that you’re a relatable and engaging brand. You can also use these holidays as an opportunity to educate your audience about real estate and homeownership.

Here are a few ideas for how to engage your audience with October social media holidays:

• Ask Questions and Start Conversations. This is a great way to get to know your audience and build relationships. For example, on International Coffee Day, you could ask your audience what their favorite coffee drink is. Or, on National Checklist Day, you could ask your audience what’s on their home buying or selling checklist.
• Share Photos and Videos. Visual content is a great way to engage your audience and make your posts more interesting. For example, on National Baking Week, you could share photos of your favorite baked goods. Or, on National Pasta Day, you could share a video of yourself making your favorite pasta dish.
• Offer Discounts and Promotions. This is a great way to incentivize your audience to engage with your brand. For example, on National Retirement Security Week, you could offer a discount on your retirement planning services. Or, on National Parenting Week, you could offer a discount on your family-friendly homes.

Here are some ideas for some October social media holidays:

International Coffee Day (October 1)

Share a photo of your favorite coffee drink and ask your audience what theirs is. You could also offer a discount on coffee to your clients or followers.

World Smile Day (October 6)

Share a smiling photo of yourself and your team and encourage your audience to share theirs. You could also write a blog post about the importance of smiling or how to create a more positive mindset.

National Baking Week (October 14-October 20)

Share a recipe for your favorite baked good or host a baking contest for your followers. You could also partner with a local bakery to offer a discount to your clients or followers.

National Retirement Security Week (October 15-October 21)

Share tips on retirement planning or host a webinar on the topic. You could also offer a discount on your retirement planning services to your clients or followers.

National Parenting Week (October 16-October 20)

Share tips on parenting or host a webinar on the topic. You could also highlight family-friendly homes on your website or social media pages.

National Pasta Day (October 17)

Share a recipe for your favorite pasta dish or host a pasta-making class for your followers. You could also partner with a local Italian restaurant to offer a discount to your clients or followers.

National Get Smart About Credit Day (October 19)

Share tips on credit management or host a webinar on the topic. You could also offer a free credit report review to your clients or followers.

National Checklist Day (October 30)

Share a home buying or selling checklist on your website or social media pages. You could also host a contest where your followers can submit their own checklists for a chance to win a prize.

By participating in these October social media holidays, you can engage your audience and show them that you’re a relatable and informative brand.

More Social Media Post Ideas for Real Estate Agents

Social media is a great way for real estate agents to connect with their audience and promote their business. However, it can be difficult to come up with new and engaging content to share on a regular basis. Here are a few social media post ideas for real estate agents.

Financing and Mortgage Tips

This is a great way to educate your audience about the home buying process and make yourself a trusted resource. Share tips on how to get pre-approved for a mortgage, how to improve your credit score, and how to choose the right mortgage lender.

Home Renovation Stories

Share stories about successful home renovations that you’ve helped your clients with. This is a great way to show your audience the value of working with a real estate agent and to inspire them to start their own renovation projects.

Pet-Friendly Homes

Highlight pet-friendly homes on your website and social media pages. This is a great way to attract potential buyers who are also pet owners.

Video Walkthrough

Create video walkthroughs of your listings. This is a great way to give potential buyers a virtual tour of your properties and to showcase their best features.

Client Testimonial

Share testimonials from your happy clients. This is a great way to build trust and credibility with your audience.

Throwback Thursday

Share photos and videos from your past transactions. This is a great way to connect with your audience on a personal level and to show them your experience in the real estate industry.

Market Trends Infographic

Create infographics that highlight the latest trends in the real estate market. This is a great way to educate your audience about the market and to position yourself as an expert.

By sharing a variety of informative and engaging content on social media, you can attract potential clients and build relationships with your audience. Bonus Tip: Check the free guide below for all of these and more, including relevant hashtags to use in your social media posts to reach a wider audience.

Download Our Free October Social Media Calendar for Realtors