The Power of Repurposing: Unlocking New Audiences and Boosting SEO
Content is king, but creating new content all the time can be a pain. It’s time-consuming, expensive, and can be tough to come up with new ideas. That’s where content repurposing comes in. Content repurposing is the process of taking existing content and repackaging it in a new way. It’s a great way to save time and resources, reach a wider audience, and boost your SEO. In this guide, we’ll explore the benefits of content repurposing and give you practical tips on how to your marketing content for different platforms.
Table of Contents
- What Does it Mean to Repurpose Content?
- Getting Started: How to Repurpose your Marketing Content
- How to Repurpose Blog Content
- Repurposing Content for Social Media
- How to Repurpose Video Content
- Updating and Republishing Older Content
What Does it Mean to Repurpose Content?
Content repurposing is a game-changer. It’s not just about churning out fresh content all the time; it’s about making the most of what you’ve already created. But what exactly is repurposing, and how can it benefit you?
Benefits of Repurposing Marketing Content
Creating engaging and varied content is essential to keep your audience interested. But coming up with new ideas all the time can be tough. That’s where content repurposing comes in. Repurposing your old content is a great way to save time and resources, reach a new audience, and boost your SEO. By repackaging and reimagining your existing content, you can create a variety of new content formats that are tailored to your audience’s needs.
Expanding Your Reach
One of the biggest benefits of repurposing is that you can reach a wider audience. When you present your content in different formats, you can connect with people who prefer different types of media. For example, if you have a blog post, you can turn it into a video, an infographic, or even a podcast episode. This way, you can reach people who prefer to watch videos, read infographics, or listen to podcasts.
Repurposing your content is a great way to boost your SEO. When you add new content to your website by repackaging old content, search engines see that you’re adding new content and may rank your website higher. This can lead to more traffic from search engines. By repurposing your content, you can give it a fresh spin and make it more interesting to your audience, which can also attract more visitors to your website.
Content Creation Efficiency
Creating content from scratch can be time-consuming. Repurposing existing content is a great way to save time and effort, while still providing your audience with valuable content. When you repurpose content, you can take your existing work and repackage it in a new way. This could mean turning a blog post into a video or creating an infographic from a research report. Repurposing content can help you reach a wider audience, as well as improve your SEO. It’s also a great way to keep your content fresh and up-to-date.
What Repurposing Isn’t
It’s important to understand that content repurposing is not the same as other content marketing strategies, such as cross-channel marketing.
Repurposing vs Cross-Channel Marketing
Cross-channel marketing involves creating unique content for each platform. It’s about tailoring your content to the specific needs and interests of each audience on each platform.
Content repurposing, on the other hand, is about reusing your existing content creatively. It’s not about creating entirely new content for each platform, but rather finding new ways to present your existing content to reach a wider audience.
|Cross-channel marketing||Content repurposing|
To tailor content to the specific needs and interests of each audience on each platform
To reach a wider audience by presenting existing content in new ways
Creates unique content for each platform
Uses existing content, but may be adapted for different platforms
More effort-intensive, as it requires creating unique content for each platform
Less effort-intensive, as it doesn’t require creating entirely new content
Ethically Repurposing Content from Other Creators
Repurposing isn’t just about using your own content. You can also ethically repurpose content from other creators, as long as you follow a few simple rules.
Quora is a great place to find interesting and informative questions. You can repurpose these questions into blog post topics or social media discussions, just be sure to credit the original author. By repurposing Quora questions, you can provide valuable insights to your audience and establish yourself as an expert in your field.
Reddit is another great place to find in-depth discussions on a variety of topics. If you find relevant and valuable insights in Reddit threads, you can repurpose them into blog posts or social media content, again giving credit to the original author. By repurposing Reddit discussions, you can tap into the knowledge shared by the community and provide valuable content to your audience.
Another great way to repurpose content is to curate collections of content from different sources. This involves carefully selecting and compiling the most relevant and valuable content on a particular topic. When curating content, be sure to analyze multiple sources, identify key ideas, and synthesize them into a comprehensive piece of content that provides a holistic view on the topic.
Getting Started: How to Repurpose your Marketing Content
Content repurposing is a great way to save time and resources, reach a wider audience, and boost your SEO. It’s all about taking your existing content and giving it a new spin.
Set Clear Content Repurposing Goals
What do you want to achieve with content repurposing? Do you want to increase brand awareness, drive traffic to your website, or generate leads? Once you know your goals, you can develop a strategy to achieve them.
Take Inventory of Your Content
What content do you already have? What’s performing well? What could be improved? Make a list of all your content and identify opportunities for repurposing.
Identify Your Evergreen Content
Evergreen content is timeless and always relevant. It’s the perfect type of content to repurpose. Look for blog posts, articles, and other content that’s still valuable and engaging today.
Repurpose Your Popular Content
What content has resonated with your audience in the past? Repurposing your popular content is a great way to reach new people and get more engagement.
What Content Needs to Be Updated?
If you have old content that’s still relevant but needs a bit of a refresh, consider updating it before repurposing. This will ensure that your content is accurate and up-to-date.
Choose The Right Repurposing Formats
There are many different formats you can repurpose your content into, such as blog posts, videos, infographics, and podcasts. Choose the formats that are most relevant to your audience and that will help you achieve your goals.
Create a Content Calendar
Plan your content repurposing schedule. A calendar will help you maintain consistency and stay organized throughout the process. By creating a content calendar, you can ensure that your repurposing efforts are well-planned and executed.
Additional Repurposing Tips
- Be creative. Don’t be afraid to experiment with different formats and approaches. The more creative you are, the more likely your repurposed content is to stand out.
- Add value. Don’t just copy and paste your existing content. Add new information, insights, and perspectives. Make sure your repurposed content is even better than the original.
- Promote your repurposed content. Once you’ve repurposed your content, be sure to promote it on social media, in your email newsletter, and on your website.
How to Repurpose Blog Content
Repurposing blog content is a great way to reach a wider audience, engage with your existing audience, and boost your SEO. It’s also a great way to save time and resources, since you can leverage your existing content.
Here are some practical tips for repurposing your blog content:
Create a Youtube Video or Shoot Multiple Short Form Videos
YouTube is a great platform to repurpose your blog content into videos. You can summarize the key points of your blog post, add visuals, and share it with your audience.
When repurposing your blog content for YouTube, be sure to keep your videos engaging and visually appealing. You can use video editing software to add music, sound effects, and transitions. You can also use images and videos to support your points.
Create a Carousel Post
Transform your blog posts into visually appealing carousel posts on platforms like Instagram and LinkedIn. Each slide can highlight a different aspect of your content. By repurposing blog posts into carousel posts, you can make your content more interactive and engaging.
Create an Infographic
Condense the key information from your blog post into an eye-catching infographic. These are highly shareable on social media. By repurposing blog content into infographics, you can present information in a visually appealing and easily digestible format.
Share Article Highlights with Your Email List
Send snippets of your blog posts to your email subscribers. Tease the content and encourage them to read more on your website. By repurposing blog content as email highlights, you can drive traffic to your website and keep your subscribers engaged.
Create an eBook
Compile several related blog posts into an eBook. This can be used as a lead magnet or a valuable resource for your audience. By repurposing blog content into eBooks, you can provide in-depth information and capture leads.
Additional Blog Content Repurposing Tips
- Keep your target audience in mind. Choose repurposing techniques and formats that are most relevant to your audience and their preferences.
- Be creative. Don’t be afraid to experiment with different approaches. The more creative you are, the more likely your repurposed content is to stand out.
- Promote your repurposed content. Share it on social media, in your email newsletter, and on your website. You can also reach out to other bloggers and influencers in your niche to see if they’re interested in sharing your content.
By following these tips, you can repurpose your blog content effectively and achieve your goals.
Repurposing Content for Social Media
Social media platforms have become indispensable for businesses and content creators looking to connect with their audience. Discover the art of repurposing content specifically tailored for social media. Whether you’re sharing video snippets, leveraging user-generated content, or creating visually stunning graphics, these strategies will help you master the art of repurposing for the world of social media.
Post Snippets of Existing Videos
Break down longer video content into bite-sized snippets for social media. These teasers can pique interest and drive traffic to your full videos. By repurposing video content into snippets, you can create anticipation and attract more viewers.
Repurposing user-generated content is a great way to show your audience how much you appreciate them. It’s also a great way to save time and resources, since you can leverage content that your audience has already created.
Here are a few tips for repurposing user-generated content:
- Encourage your audience to create and share content related to your brand or products. You can do this by running contests and giveaways, or by simply asking your followers to share their photos and videos.
- Showcase your audience’s content on your website and social media channels. This shows your audience that you appreciate them and that you value their feedback.
- Use user-generated content in your marketing materials. This could include blog posts, social media posts, ads, or even print materials.
When repurposing user-generated content, be sure to get permission from the original creator. You should also give them credit for their work.
Here are a few examples of how you can repurpose user-generated content:
- If a customer shares a photo of themselves using your product, you could share that photo on your social media channels or website. You could also use it in an ad campaign.
- If a customer writes a blog post about their experience with your brand, you could share that post on your website or social media channels. You could also reach out to the customer and ask them if they would be willing to write a guest post for your blog.
- If a customer creates a video about your product or service, you could share that video on your website or social media channels. You could also use it in an ad campaign.
Repurposing user-generated content is a great way to save time and resources, reach a wider audience, and show your audience how much you appreciate them.
Testimonial Social Media Posts
Customer testimonials and success stories are a great way to show your audience that you’ve got real people who love your products or services. They’re also a powerful way to build trust and credibility with potential customers.
Here are a few tips for sharing customer testimonials and success stories:
- Keep it real. Don’t make up testimonials or try to sugarcoat things. People can spot a fake testimonial from a mile away, and it will do more harm than good.
- Be specific. The more specific the testimonial is, the more credible it will be. Instead of just saying “This is the best product ever!”, ask your customers to share specific details about their experience.
- Use visuals. Photos and videos of your customers using your product or service are a great way to make your testimonials more engaging and believable.
- Share them everywhere. Put your testimonials on your website, social media channels, and in your marketing materials. The more people who see them, the better.
Sharing customer testimonials and success stories is a great way to show your audience that you care about them and that you’re committed to providing them with a great experience. It’s also a great way to build trust and credibility for your brand.
So next time you have a happy customer, be sure to ask them for a testimonial or success story. It’s one of the best things you can do for your business.
Reposting Comments and Questions
Repost the best comments and questions from your audience and answer them thoughtfully. This is a great way to show your audience that you care about them and that you’re listening to them. It’s also a great way to start conversations and foster a sense of community.
By reposting and answering audience comments and questions, you can show your audience that you care about them and that you’re listening to them. It’s also a great way to start conversations and foster a sense of community.
Share Content From Your Other Profiles
Spread the word about your content by sharing it on all of your social media platforms. This is a great way to reach a wider audience and get more people to see your work.
Take Screenshots of Tweets and Threads
If you share a post on Twitter or Threads that you think your other followers might enjoy, take a screenshot of it and share it on Instagram or Facebook. This is a quick and easy way to repurpose your content and reach a new audience.
Pull Quotes from Your Existing Content
If you have a blog post, article, or other piece of content that contains insightful quotes, pull them out and create visually appealing quote posts. This is a great way to share bite-sized pieces of wisdom with your audience and encourage engagement.
Turn Your Visual Content into Pinterest Pins
Convert your visual content into Pinterest pins to attract Pinterest users and drive traffic to your website. Just make sure to include a link back to your website in the pin description.
Creating Social Media Graphics with Photofy
Looking for a way to liven up your social media posts? Try using a design tool like Photofy to create eye-catching social media graphics.
Photofy is a user-friendly tool that makes it easy to create visually appealing graphics, even if you’re not a professional designer. With Photofy, you can repurpose your existing content, such as blog posts, articles, and videos, into stunning social media graphics that will capture your audience’s attention.
Here are a few tips for creating social media graphics with Photofy:
- Start by choosing a template. Photofy offers a wide range of templates to choose from, so you can find one that perfectly fits your needs.
- Add your own content. Once you’ve chosen a template, add your own content, such as text, images, and videos.
- Customize your design. Photofy gives you complete control over the design of your graphics. You can change the colors, fonts, and layout of your graphics to create a unique look for your brand.
- Export your graphic. Once you’re happy with your design, export your graphic and share it on social media.
Creating social media graphics with Photofy is a great way to make your content more visually appealing and engaging. By repurposing your existing content into social media graphics, you can save time and create a consistent look for your brand.Check out these examples:
Examples of Testimonial Posts in PhotofyTestimonials make great content to demonstrate social proof to your followers. Photofy has templates that let you add your customer’s reviews and positive feedback with your photos and branding. This example features a great review from a customer with product photos. You can also add your logos.
Examples of Reposts in the Freestyle Photo and Video EditorUsing screenshots and the logo+ feature, you can add your posts from other platforms to new visual social media graphics. This example features a screenshot from a tweet with a drop shadow to pop out from the background. And adding a professional headshot to the top gives your message a personal touch. This approach can also be used over the top of a video stitch.
Quote PostsMotivate your followers and share inspiration with your favorite quotes using templates or photo/video posts. This video template uses a quote over a video slideshow background made with the video stitch feature.
How to Repurpose Video Content
Video content is one of the most engaging and effective ways to reach your audience. But what if you could get even more mileage out of your video content by repurposing it?
Here are a few ideas:
Transcribe your Video and Webinar Content
This can be a great way to make your content more accessible to people who prefer to read, or who are deaf or hard of hearing. You can also repurpose your transcripts into blog posts, articles, or even social media posts.
Turn Your Transcripts Into Blog Posts
This is a great way to reach a wider audience with your video content. You can also use your blog posts to include more in-depth information than you could in a video, or to link to other related resources.
Combining Short Form Videos into Compilations
Repurpose Instagram Reels, TikTok videos, or Youtube Shorts by combining them into a longer video where you round up related topics.
Updating and Republishing Older Content
Give your old blog posts a new lease on life! Updating and republishing your older content is a great way to keep it fresh and relevant, boost your search engine rankings, and attract new readers.
Why Should You Update Older Content?
Here are the benefits of updating older content:
- Google loves refreshed content. When you update your old blog posts, it signals to Google that your website is active and up-to-date. This can improve your search engine rankings and drive more traffic to your site.
- Stay an authority in your niche. By republishing your older content, you show your audience that you’re staying current and providing valuable information. This helps you maintain your status as an authority in your field.
- Save time and resources. Updating and republishing your old content is a much faster and easier way to create new content. You’re already got the foundation in place, so all you need to do is give it a fresh coat of paint.
Here are some tips for updating and republishing your older blog posts:
- Start by checking your search engine performance. See which of your old blog posts are ranking well and which ones could use some improvement. Focus on updating the posts that aren’t doing as well.
- Update any outdated information. Make sure your blog posts are accurate and up-to-date. This includes things like facts, statistics, and links.
- Add new insights and examples. Your audience is always looking for new information and insights. Add new content to your blog posts to keep them fresh and engaging.
- Optimize your content for search engines. Make sure your blog posts are keyword-rich and easy for Google to understand.
By following these tips, you can effectively update and republish your old blog posts to boost your engagement and attract new readers.
Conclusion: Repurpose Your Content and Amplify Your Reach
Repurposing content is a great way to save time, reach a wider audience, and boost your SEO. It’s also a great way to amplify your reach and impact.
By repurposing your existing content, you can create new content that is relevant and valuable to your audience, without having to start from scratch. You can also use repurposing content to reach new platforms and audiences that you may not have been able to reach before.
Photofy is a great tool to help you repurpose your content into stunning social media graphics. Photofy is easy to use and offers a wide range of templates and features that can help you create eye-catching graphics that will capture your audience’s attention.
So start repurposing your content today and amplify your reach!