Top 5 Social Media Trends for Real Estate
As a RE/MAX Approved Supplier, Photofy is proud to support brokers and agents globally to grow their real estate businesses. Over the past few years, we’ve worked hard to stay abreast of changes and successes within the industry and social media landscape and have compiled a list of 2021’s top social media trends for real estate. #1 Video Now more than ever is the time to get on camera (and create original content!) In a world that is ever-changing, video is where it’s at right now. Create one-to-one videos for your sphere and clients. Use Facebook Messenger, text, or Photofy Video Templates to create and send personal videos. Consider getting on Facebook LIVE or Instagram Live once a week to talk about local businesses as well as business updates. Facebook live can get you up to 10x more engagement than regular posts. I know we are all over using Video Conferencing but for those who are still uncomfortable with meeting in-person setting up a group video chat, virtual happy hour with your neighbors and clients is a great way to stay connected. On real estate-specific sites, listings with video receive 403% more inquiries than listings without video. Leveraging this trend, Photofy makes it easy for Enterprise partners to instantly create branded videos using Templates. #2 Leverage All Facets of Social Media Make the most out of Facebook/Instagram stories, groups, your business pages, your personal profile, and more. Use your personal profile to build and nurture relationships with current and past clients, and your business page to promote your listings and business. Many people add a small, recognizable logo to their profile photos. Maximize your Facebook groups to build community, and use stories to share your behind-the-scenes. You can also broaden your content from the real estate itself. For clients who have moved, they’re living, working, and integrating into the community. They might be interested in that new restaurant down the road. Or the best summer camps to send their kids to. You can become their go-to source for all things local. When you use all of these in tandem, they can make a massive difference. Since Facebook changed its algorithm back in January 2018, the newsfeed has prioritized “posts that spark conversations and meaningful interactions”— including posts from Facebook Groups for business. Either way, the focus here is on a loyal, authentic online community. Photofy Tips: – Optimize your content per channel or medium using Photofy’s custom ratio tool. – New to groups? Check out this quick tutorial on how to build and brand your business page using Photofy!