
Top 5 Social Media Tips To Jumpstart Your Direct Selling Business
1. Nurture your Community
It’s estimated that the average person scrolls through 300 feet of mobile content every day, or equivalent to the size of the Statue of Liberty, so why not make it worth their while? The quest to gain people’s attention on social media sites is a constant struggle. Making the fight for organic reach harder than ever. However, one thing algorithms can’t beat is the power of organic reach through authentic content. Everyone loves to save time and make their work easier. Posting content that offers value and/or a solution is always welcome and well received. As a rule of thumb, ask yourself, does my content seek to inspire, educate, invoke emotion or humor? Try to keep your tips, quotes and education relative to both your business/industry and the time of year. Photos and video are both perfect for this!4. Create On-brand, Consistent Content
At this point we all know the brand Kleenex. But ultimately with thousands of tissue brands on the market, how did Kleenex become a household name? Brand consistency. Defining a look and feel for your brand can make all the difference in how people can come to know and recognize your brand. By using the same logos, icons, fonts, colors and even brand voice or tone, your community will begin to build a relationship with your brand, especially as values align. Photofy has led the way in branded content for direct selling enterprise companies for the better part of a decade. Making it easy for consultants, distributors and reps alike to utilize and customize branded content to grow their business. Even if your direct selling company is not yet part of our Enterprise roster, our consumer app has a magnitude of solutions to help you build and grow your brand.