Using your Photofy Data
You likely already know that Photofy is the easiest way to create and share employee created content for your business. However, for our business users on our Photofy Pro platform, we also provide a lot of data to help you and your team create the best and most consistent content you can.
If you have a large team or employee base, you may want insight into how many of your users are active at any given time. The Photofy Pro Dashboard gives you quick insight right at the top on how many active users you currently have, as well as how many pieces of content they have created over the last month, along with how many different kinds of photos and art they have used.
Photofy gives you the tools to keep up with how healthy your content streams are. You can easily see how much content your users are creating through Photofy every day, as well as a look into the actual content they are creating.
You can dig deeper into your data and get a better understanding of trends among your users:
- Active users by day
- Top users by Content Created
- Top Assets by usage
Here, you can easily see trends around which graphic elements are being used most, and which are being used least, to give you some direction into what art you should make next. You may also easily identify your top content creators and tap them to mentor those who may be struggling with creating content.
Finally, you can track where your branded content is being shared. While this may be interesting on its own, it also can give you insight into where to focus some of your efforts. In this example, Instagram is huge for this business, while very few people are using eCards. Given what you see, you may want to invest more time in converting Instagram users, or encourage your employees to send more promotional emails.
Ready to get started? Log into the Photofy Portal or contact us about how Photofy can power your Employee Created Content Goals!